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Healthcare company GlaxoSmithKline (GSK) has deployed a range of SpeedTap tags to create interactive ‘smart’ shelves in retail stores.

GSK worked with Near Field Communication (NFC) company Thinfilm to introduce interactive ‘smart’ Flonase Allergy Relief shelves in stores across Canada in an effort to educate consumers about the new product.

SpeedTap tags incorporated into shelving allow shoppers to obtain product information through the tap of an NFC-enabled smartphone.

Flonase is the first ‘prescription to over-the-counter’ intranasal corticosteroid spray from GSK indicated for relief of nasal and eye-related allergy symptoms as well as management of sinus pain and pressure.

In addition to the tags, GSK is also using Thinfilm’s software platform, CNECT, as part of the end-to-end solution.

The cloud-based platform integrates with the NFC hardware, enabling GSK to:

  • manage tags remotely
  • deliver custom messaging and content
  • view real-time consumer tapping activity; and
  • develop valuable consumer insights through built-in analytics functionality.

This story was sourced from the Active & Intelligent Packaging Industry Association. To learn more visit www.aipia.info

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