With a focus on long-term sustainability, Natures Organics has released a new bottle design for its OC Naturals Hand and Body wash range that is 100 per cent recyclable.
After noticing a continual decrease in the clarity of the recycled PET used in its packaging, the company began researching alternative options for packaging their products.
This decision was also made in response to the growing number of consumers who are conscious about the environmental impact of the products they purchase.
An additional problem the company had noticed with its earlier designs is that amber or black-tinted bottles, which contain carbon black pigment, are unable to be detected by the machines in the recycling process. As a result, they can’t be recycled into future bottles, effectively ending the loop of recycling.
Elise Synnott, the personal care marketing manager of Natures Organics, said that the company had been seeking to create an “endless bottle” for a long time now, with the new design being the product of the long process of research and design.
The idea of an “endless bottle” is that the bottle could be made using recycled plastics and then again be recycled to create new bottles.
The new bottle is made from 97 per cent recycled PET and does not contain any carbon black pigment, making it 100 per cent recyclable.
