• HP Scitex display, see more at PacPrint 2017, on Stand D10.
    HP Scitex display, see more at PacPrint 2017, on Stand D10.

HP's aim to “keep reinventing printing” will be demonstrated by its technology line-up for PacPrint 2017, which includes an extensive array of large format design and industrial printers. And in partnership with Currie Group, the company will present a number of HP Indigo digital presses never before seen in Australia.


Currie Group will be demonstrating the HP Indigo 12000 inline with Horizon SmartStacker, HP Indigo 8000 and HP Indigo 7900 inline with Horizon booklet maker, a world first.


The two companies will be at PacPrint 2017 stands D10 and D12, from 23-26 May, at the Melbourne Convention and Exhibition Centre.


Customisation will be a major focus on HP's stand – the biggest space it's ever taken at PacPrint – with demonstrations of “unlimited customisation opportunities”, from bespoke wall or window coverings for the interior décor segment with HP Latex, to digitally printing corrugated applications with HP Scitex.


And in a pre-show demo of the power of brand customisation and personalisation, HP is offering the first 5,000 pre-registered attendees for this year’s PacPrint 2017 a complimentary bottle of wine from Australian winemaker, Wolf Blass, featuring an individually personalised label.


These one-of-a-kind wine labels highlight the latest in customised innovation HP offers its Indigo users via HP SmartStream Mosaic, a design technology software that enables the creation of unique products for a memorable customer experience.


Last year, HP partnered with PKN to demonstrate the application of HP SmartStream Mosaic. Find out more here:


LIVE DEMO: HP and Currie bring Daffodil Day to life


HP Indigo presses will be printing marketing collateral for one of the country’s most iconic charities, Cancer Council Australia, live on-site across the four days of the show.


Attendees are invited to visit the HP and Currie Group stands to see the various devices that will help to bring the Daffodil Day appeal to life.


Each day, HP will be producing a range of materials, from A2 and A3 posters with a personalised message of thanks relevant to a specific location, to pamphlets, stickers and even personalised table cloths.



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