When Bent Serritslev joined Xeikon as managing director Xeikon Asia Pacific (ASPAC) in October 2014, his twenty-nine years of printing industry experience in Asia came with him.
"I enjoy working with printers and converters, and want to understand what their challenges are and where the market opportunities lie. I’m dedicated to help them offer the best service possible to support their current clients and further grow their customer base. I’m very excited to join Xeikon in this role and to leverage its heritage of innovation in the world of digital printing to benefit both current and prospective customers in the region. In my new role, I will oversee significant investments by Xeikon in its regional presence, including expanding the team and enhancing the current business infrastructure,” he stated.
Last week, Serritslev’s dedication resulted in the opening of Xeikon’s first Asia Pacific technology centre.
Wim Maes, chief executive of Xeikon, commented, “We are seeing unprecedented growth in Asia Pacific. Xeikon is expanding fast in this region and we find it very important to build and foster close bonds with our customers there. The brand new state-of-the-art 450sqm facility will help us achieve these goals as it will be addressing the business and educational demands of our customers for more testing, benchmarking and product demonstrations. It will enable us to fully support the growing needs of the local industry.”
The new technology centre in Malaysia is a showcase for Xeikon’s portfolio of presses and suites for labels and packaging applications as well as for document and commercial printing applications. This includes the Xeikon’s flagship 3500 press, for label and packaging converters who need a wider web width as well as top speeds for the production of their prime label, folding carton, promotional and transfer applications.
“Xeikon is building a strong sales channel network in Asia supported by a long-standing market and industry knowledge. Through a vast array of digital solutions offering flexibility, quality and creativity, Xeikon helps its customers to stay ahead of developing trends. The new Malaysia technology centre will allow us to further improve our service to new and existing customers in the region,” Serritslev explained.
