Close×

Chinese Valentine’s Day, aka the Qixi Festival, is on the 7th day of the 7th lunar month in the Chinese calendar. This year it fell on August 2.

And in Nanjing, online fruit vendor, Yao Xiaoyang, had a sexy gift idea for this Valentine’s Day that won him the whole world’s attention:

Peaches – but not as you’ve known them. 

Yao teamed up with local lingerie firm, IDFIX, to get his peaches in the mood for Valentine’s Day. He dressed each peach by hand in a pair of undies and sold them as, “When the Peaches Are Ripe,” which refers to the title of a sexy Chinese film.

And if you think a peach is a cheap idea for a gift, please understand that in China a box of peaches sells for 520 yuan – or AU$91

Yao is selling the peaches-in-undies from his online store, Fruit Hunter, and on WeChat. When his idea went viral (worldwide) last week, Yao applied for a patent.

Food & Drink Business

Bega Group has reached an agreement with Crumpton Group to sell the land, buildings and equipment located at the Peanut Company of Australia’s peanut processing sites in Kingaroy and Tolga, after initially deciding they would be shut down over the next 18 months.

National industry body, Spirits & Cocktails Australia (SCA), has appointed Steven Fanner as executive director. Fanner will be based in Canberra, as the organisation moves its headquarters from Sydney to the capital.

For Bruce Russell, Wild Turkey isn’t just a whiskey brand – it’s family. As the third generation of Russells to work at the Kentucky distillery, Bruce carries forward a legacy built by his grandfather, Jimmy Russell, and his father, Eddie Russell. Food & Drink Business caught up with Bruce on his recent Australian visit to promote the release of Masters Keep Beacon, Wild Turkey’s 11th Masters Keep expression.