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Chinese Valentine’s Day, aka the Qixi Festival, is on the 7th day of the 7th lunar month in the Chinese calendar. This year it fell on August 2.

And in Nanjing, online fruit vendor, Yao Xiaoyang, had a sexy gift idea for this Valentine’s Day that won him the whole world’s attention:

Peaches – but not as you’ve known them. 

Yao teamed up with local lingerie firm, IDFIX, to get his peaches in the mood for Valentine’s Day. He dressed each peach by hand in a pair of undies and sold them as, “When the Peaches Are Ripe,” which refers to the title of a sexy Chinese film.

And if you think a peach is a cheap idea for a gift, please understand that in China a box of peaches sells for 520 yuan – or AU$91

Yao is selling the peaches-in-undies from his online store, Fruit Hunter, and on WeChat. When his idea went viral (worldwide) last week, Yao applied for a patent.

Food & Drink Business

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