Planet Ark and packaging consultancy GreenChip are hosting a free webinar on 18 June (10am AEST) to introduce a new recyclability label system for Australian brand owners, which is set to start appearing on product packaging from July 2015.
The label system is underpinned by a simple online packaging assessment tool (The Packaging Recyclability Evaluation Portal or PREP) that answers the question ‘Which bin does it go in?’
PREP evaluates the recyclability of packaging by considering both the technical recyclability and the extent of collection services.
Access to kerbside collection services is derived from data that supports Planet Ark’s recyclingnearyou.com.au (RNY) service. RNY has recycling data for local government areas across Australia and it had two million visits in the last year.
The technical recyclability assessment is based on an internal logic that simulates the key processes at Material Recovery Facilities (MRFs) and downstream processing facilities to confirm that the collected item is actually recycled.
The PREP contains the specialised knowledge your business needs to reduce risks, reduce environmental impacts and allow your staff to make efficient business decisions.
According to Planet Ark, there is much confusion about what packaging is recyclable at kerbside. This is due to a lack of specialised knowledge about the recyclability of packaging, which leads to false claims, lowers recycling rates and increases contamination of the recycling stream.
To learn how to reduce the risk of making incorrect packaging recyclability claims, click here to register for this free webinar.