Gold Coast packaging solutions company Weltrade has created the packaging for a new range of maternity and baby care products for Queensland institution Mater Health Services.
Mater, which operates seven hospitals and a medical research institute as well as pathology and pharmacy businesses and health centres, commissioned Weltrade to design and produce the containers for its Mater Mothers’ Hospitals maternity and baby care product range.
Weltrade director Steve Welsh said the contract was a major coup for the company as it was able to showcase a number of its skills and services to deliver the packaging solution.
“Mater Mothers is a very worthy organisation who wanted to create a range of products which drew from their years of expertise and experience to help new mums,” Welsh said.
“Weltrade was brought in to develop the best packaging solution to ensure the health services operator maintained its well-regarded reputation through the new product range.
“We were able to not only advise on the best type of packaging, but secure its production and manage the process from end-to-end.”
The brief included designing packaging with a stable base for change tables, a single-handed operation with a grip for ease of use and a good shelf presence to display the brand in stores.
Mater Health Services' director Maree Reynolds said the launch of the range was an exciting step towards bringing Queensland's iconic Mater brand into people’s homes.
“Mater Health Services has a long-standing history of providing exceptional care to mothers and their babies in hospital and these products are a natural progression enabling us to continue this care into the home,” she said.
“These products are unique in the market place as our midwives have offered their expert opinions to ensure they are of the best quality for mothers and babies.”
Welsh, with more than a decade’s experience in the plastic injection moulding and extrusion industry under his belt, established Weltrade in 2005.
The Mater products are now available online at matermothers.org.au, as well as at Mater Pharmacies, Mater Florist outlets and selected Terry White Chemist stores.
All proceeds from the products go towards supporting Mater Little Miracles, a fund to help establish specialist life-saving care for seriously ill and premature babies at Mater.
Weltrade's Steve Welsh: Mater contract helped the company showcase its wide skills set.
