• Due to the frosting the artwork had to be printed on the outside of the substrate.
    Due to the frosting the artwork had to be printed on the outside of the substrate.
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A custom gold ink was used for the packaging of a new range of high-end flushable wipes from personal care brand Emporia.

Following the launch of its toilet tissue, Emporia sought to follow the same brand architecture for the new wipes.

Design agency Tweak was commissioned to communicate the new innovation the brand offered.

“For the first time the category has a truly flushable wipe that breaks down in five mins,” a Tweak spokesperson said.

The new packaging utilises the same luxury and quality cues of other Emporia products, with strong, ornate imagery which creates a high-end 'Versace' feel.

Food & Drink Business

The Victorian government has invested $160,000 to support the sustainability and profitability of the state’s wine industry, matched by $240,000 from Wine Australia. The funds will help Wine Victoria to provide the wine industry with the knowledge, tools and resources needed to improve practices and outcomes.

Australian spirits producers had an outstanding showing at the 2025 International Wine and Spirits Competition (IWSC) in London, with top scoring producers including 30 Knots Spirits, Australian Distilling Co., Ester Distilling, Mt. Uncle Distillery, Nine Circles Distillery, and Turner Stillhouse.

The recent innovation forum hosted by the Australian Marketing Institute and research company, T Garage, examined the reality for the rapidly evolving landscape of consumer goods that innovation is now table stakes. Experts from three of Australia's Top 100 food and drink companies shared their experiences and confirmed innovation is not just a corporate strategy, but a mindset permeating personal and professional life.