Versace-style flushable wipe packs

A custom gold ink was used for the packaging of a new range of high-end flushable wipes from personal care brand Emporia.

Following the launch of its toilet tissue, Emporia sought to follow the same brand architecture for the new wipes.

Design agency Tweak was commissioned to communicate the new innovation the brand offered.

“For the first time the category has a truly flushable wipe that breaks down in five mins,” a Tweak spokesperson said.

The new packaging utilises the same luxury and quality cues of other Emporia products, with strong, ornate imagery which creates a high-end 'Versace' feel.