Carlsberg has initiated a three year project with packaging company, ecoXpac, and collaborators, Innovation Fund Denmark and the Technical University of Denmark, to develop a biodegradable and bio-based bottle made from sustainably sourced wood fibre, to be known as the “Green Fiber Bottle”.
“At Carlsberg we are firm believers in the importance of a circular economy in ensuring sustainable future growth and development on our planet, and today’s announcement is excellent news. If the project comes to fruition, as we think it will, it will mark a sea-change in our options for packaging liquids, and will be another important step on our journey towards a circular, zero-waste economy,” Andraea Dawson-Shepherd, senior vice president for corporate affairs, commented.
Carlsberg confirmed that all materials used in the bottle, including the cap, will be developed using bio-based and biodegradable materials – primarily, sustainably sourced wood-fibres – allowing the bottle to be responsibly degraded.
The initiative forms part of the Carlsberg Circular Community (CCC), a cooperation between Carlsberg and its partners whose aim is to pursue a circular, zero-waste economy by using the Cradle to Cradle (C2C) framework when developing and marketing new products. The CCC currently comprises six founding partners, with two new partners, ecoXpac and 1HQ
After announcing the project at the World Economic Forum in Davos, Carlsberg posted the "Yesterday, Today, Tomorrow" image (above) on its Instagram page showing what its future bottle line could look like, with this message: “Getting greener since 1847. Carlsberg and ecoXpac present the “Green Fiber Bottle” project.
