• The new-look nine-grain bread.
    The new-look nine-grain bread.
  • A still from the new 'food dance' TVC.
    A still from the new 'food dance' TVC.
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Tip Top revamps sliced bread packaging

10 February 2016

George Weston Foods (GWF) has followed up Tip Top's new facelift with a campaign aimed at giving the bread brand a refresh.

GWF started by commissioning design agency Saltmine to shift the colour palette of the pack to richer tones that are less artificial, modernising the typography and encompassing the map of Australia within a lozenge device.

Now the brand is being featured in a TVC featuring a fresh take of the 'good on ya Mum' jingle.

A still from the new 'food dance' TVC.

Coinciding with the ‘back to school’ period, the ad is aimed at conveying the excitement kids feel when given food they love.

The TVC is part of a wider campaign to modernise the brand throughout 2016.

Watch the TVC below.

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