• The millennial generation is driving changes in packaging innovation.
    The millennial generation is driving changes in packaging innovation.

Increased smartphone use, the millennial desire for experiences, and environmental concerns have been revealed as the three consumer behaviours with the most influence on packaging design into the future.

This is the finding shown in a new video series released by DuPont featuring interviews with eminent leaders in packaging design, engineering and innovation.

The videos (see below) highlight new packaging designs from Asia, Europe and North and South America, showing the latest trends that are predicted to take root and influence design across the globe.

“Regional trends in Asia reflect a variety of economic markets,” Anirban Mukherjee, director of global packaging for Asia Pacific at Johnson & Johnson, said.

”Trying to meet the needs of the upper class while creating products for people who earn less than $2 per day can be a challenge, but Asia’s packaging innovators are tackling it head on.”

He also commented on how winners of the 2017 DuPont Awards for Packaging Innovation mirror the strong regional demand for creating luxurious beauty experiences.

“Europe leads the way integrating mobile technology functionality into packaging design."

North America has also been addressing consumer demand for convenience, sustainability, technological advancements and beauty.

Millennials are a huge part of driving packaging trends in South America, according to Claire Sarantopoulos, senior scientist at the Center of Packaging Technology of the Food Technology Institute.


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