Tap King raises the roof

Three weeks ahead of its official launch to consumers, Lion has unveiled its new Tap King draught beer delivery device, jointly developed with packaging giant Visy.

Lion’s first major product innovation outside its current range of beer and wine brands, Tap King is the result of two years of research and development, Lion said.

It also required the beverages giant to go to extraordinary lengths to manufacture the product. Lion said it literally had to lift the roof off its Tooheys brewery in Lidcombe, Sydney, in order to install the processing and packaging lines needed to create the new flash pasteurised products.

Tap King delivers around 10 drinks of fresh draught beer straight from the fridge and each bottle lasts for up to 21 days after opening.

The dispenser works together with 3.2L black recyclable PET bottles that are also designed to fit into most fridges. Six Lion beers, XXXX GOLD, Hahn SuperDry, James Squire Golden Ale, James Boag’s Premium, Tooheys New and Tooheys Extra Dry, will initially be packaged for use in Tap King.

The unit will be available in three weeks at major liquor retailers nationally for a price tag of $32.99. The bottle twin pack will RRP at between $33.00 and $48.00 depending on the product.