Lager brand Stella Artois is rolling out limited edition packs to support a new clean water campaign aimed at helping the developing world.
As part of the brand's partnership with Water.org, forged at the World Economic Forum, each of the packs will provide six months of clean water for one person in the developing world.
The initiative is part of the ‘Buy a Lady a Drink’ drive for 2017.
The packs, sold in the UK, feature a premium white wrap and Water.org branding on 330ml and 284ml bottles, as well as Stella Artois' range of multipacks.
Water.org is an organisation co-founded by actor Matt Damon and Gary White.
The partnership with Stella Artois aims to provide 3.5 million people with long-term sustainable access to clean water by 2020.
