Every year for the past three years the Australian Made, Australian Grown (AMAG) logo has made its mark in another Asian country. It was registered in South Korea in 2013 and China in 2012. It is a registered certification trade mark in the USA.
And it has just become a registered certification trade mark in Singapore also.
The not-for-profit Australian Made Campaign, which administers the logo under a formal contract with the Australian Government, says more Asian countries are to follow, in line with the growth in exports to the region.
The network of overseas businesses using the AMAG logo to boost the Asian sales of their imported Australian products and produce is also growing steadily. More than 30% of the 1900 companies licensed to use the logo are doing so in export markets.
In Singapore, the logo is used by some of the biggest distributors and retailers in Asia, including Benelux Flowers and Food Pte Ltd, Cold Storage and NTUC Supermarkets.
A chain of Australian Made branded stores was recently established in South Korea, and just last month it was announced that 200 Australian Made branded stores would launch in China next year.
The AMAG logo is Australia’s only registered country-of-origin trade mark for genuine Australian products and produce. According to the Australian Chamber of Commerce and Industry it is recognised by 98% of consumers and trusted by 88% for genuine Aussie products and produce.
“The Australian Made Campaign is proud to support Australian exporters, and help boost sales of genuine Aussie products and produce in Asian markets,” stated Australian Made Campaign chief executive, Ian Harrison.
“Australia’s reputation for high quality, high health and safety standards throughout our manufacturing and processing industries, and a clean, green environment in which to grow produce continue to drive demand overseas, and the logo readily connects those qualities to genuine Aussie goods," he said.
“The fact that these registrations can also now provide a legal framework – under local laws in those different countries – for our exporters to rely upon should their goods be copied or used without proper authority, is a win for Australian farmers and manufacturers.”
