Friday 14 November is File Fling day. This is the business stream of Planet Ark’s National Recycling Week campaign in November.
On Friday File Fling workplaces allocate time for staff to sort through filing cabinets and desk drawers for redundant paperwork and old documents that can be recycled.
And Reflex, as the Friday File Fling sponsor, is encouraging offices to also ‘close the loop’ by purchasing Australian-made recycled paper. This is the second year that Australian Paper (manufacturer of Reflex) has partnered Planet Ark to increase the recycling of office paper, reduce waste paper going to Australian landfill and encourage Australian businesses and governments to purchase locally-made, high-recycled content paper.
From November, Reflex Pure White 50% Recycled paper will appear with its special ‘Job Half Done’ packaging. The on-pack communication uses a striking 'split personality' pack design and strong, direct messaging to capture attention. Its message is, “Recycling is great, but don’t leave the job half done. Buy Australian made recycled paper.”
The on-pack message is further supported by press ads in the Sydney Morning Herald and The Age, EDMs to Reflex and Planet Ark databases, online presence across Reflex and Planet Ark digital platforms and sampling.
Currently, the amount of recycled paper used in offices in Australia is low. Studies have consistently shown that there are significant social, economic and environmental benefits in using more recycled paper.
Planet Ark’s Brad Gray, head of campaigns noted, “The collection of and recycling of waste office paper into premium copy and printing paper provides a positive way to extend the life of our natural resources.”
Any business may register its workplace for Planet Ark’s Friday File Fling here.
