PKN TV: Covenant clip rolls image out to a wider audience

The Australian Packaging Covenant (APC) is looking to build awareness of its role beyond its traditional packaging industry roots with the creation and launch of a new video.

Approved this month by the APC council and now live on the APC's website, the video uses animated graphics to provide a simple and effective communications tool to explain the APC's role and achievements.

APC chief executive Stan Moore told PKN the video was designed to simplify the organisation's message to make it more accessible to the wider community and raise awareness of its work.

“Our brief was to make our role understandable and relevant to a broader audience beyond those who deal with the APC all the time,” he said.

“It's like a short, easily accessible and understandable snapshot into what we do and what we promote.

“Those people who interested in real and sustainable outcomes would find it interesting, and hopefully they will then go and look further into what we do.”