Pitch perfect: Online help for Aussie-made suppliers

The Australian Made Campaign has teamed up with online platform RANGEme to help Australian growers and manufacturers pitch to retail buyers.

RANGEme is used by retail buyers within the grocery, pharmacy, convenience and health food channels to source new products for their stores.

Suppliers who use the site to pitch their products to retailers can now highlight their Australian Made certification by incorporating the Australian Made, Australian Grown logo on their product profiles.

Australian Made campaign chief executive Ian Harrison said many retailers now had procurement policies that required much of their products to be locally made or grown.

“The ability to quickly and easily communicate that products have been produced locally will give Aussie businesses a great advantage,” he said.

“The standards products must meet in order to be eligible to use the country-of-origin certification trade mark are more stringent than the rules for making a country-of-origin claim in writing, so this initiative will set Aussie growers and manufacturers apart from the rest.”

RANGEme sales and marketing director Carly Shamgar said both organisations were committed to the success of Australian suppliers in the retail landscape.

“We're delighted to be working with Australian Made to showcase Australia-produced products to leading buyers,” she said.