A closure which celebrates accessible design was the clear winner of the Design Innovation of the Year Award in the Health, Beauty & Wellness category.
This award recognises companies that have designed innovative packaging and processing materials, packaging and machinery/equipment within cosmetics, toiletries, personal hygiene, supplements, vitamins, perfumes, hair body and oral care.
The Materials & Packaging winner was a flip-cap closure with ring-peel induction seal liner by West Wadding, which, according to the company, is "all about accessible design".
The new 63mm flip-cap closure with ring-peel induction seal liner provides innovative cap design, patented and manufactured in Australia.
Through the design of the flip-cap closure and its seamless integration with a ring-peel seal liner, West Wadding has created a packaging solution that provides a positive consumer experience.
The closure is easy to open whilst also providing product protection and tamper evidence.
West Wadding has actively sought to eliminate the frustration consumers currently feel about packaged products that are hard to open.
There is no need for those with sensory, motion and cognitive limitations to use dangerous tools or aids to open or use the product.
