Paris Hilton has starred in an April Fools' Day video to promote a new product she claims could save the world from plastic bottle waste.
NanoDrop, Hilton claimed, is a beverage innovation created by scientists from the Paris Hilton Institute of Plastic Pollution Solutions (PHIPPS) that is 5000 times more hydrating than regular water.
In a follow-up video, Hilton then revealed the prank by SodaStream. She went on to explain that SodaStream is a great way to achieve healthy hydration without harmful plastic bottle pollution and the inconvenience of lugging heavy bottles of water.
Paris Hilton said: “I loved working on this campaign as it delivers a really important message in a funny way that empowers everyone to make better choices and promotes a healthier and sustainable way of life.”
SodaStream International VP global marketing Matti Yahav said: "Using fresh tap water and a SodaStream sparkling water maker to stay hydrated is an easy and economical solution for consumers – one that doesn’t involve lugging bottles home or polluting the planet."
According to SodaStream Australia, the tongue-in-cheek video has already had close to one million views across all channels.
