Palmolive found that 43 per cent of liquid hand wash (LHW) buyers use a decanter, mainly because it is “far more stylish and attractive” than the pump.

Palmolive goes premium with high-end homewares decanter

23 October 2015

In a move to compete in the hand wash decanter market, Palmolive has created a homewares collection of its own with the help of design agency Tweak.

Palmolive found that 43 per cent of liquid hand wash (LHW) buyers use a decanter, mainly because it is “far more stylish and attractive” than the pump (Source: LHW CUAS 2009).

In light of this, the personal care company launched its own range of Designer LHW products which tap into consumers' love of floral illustrations.

The packaging colours are based on the actual ingredients in the hand soap, and the exotic combinations are highlighted in the design.

Minimal typography reflects a contemporary design, and overall shrink wrapping allows for seamless flow of the composition and increased standout on-shelf.