“Let’s imagine for a second that we are shopping in a grocery store 60 years ago. There you are standing in front of the sales clerk (what they used to be called back then) and you ask for what you need, he then pauses and goes to get exactly the item you need. The product is then given to you in a brown paper bag or jar and there is no doubt in either of your minds, that this very product, the one that has been chosen for you, is the one you need…”
Sally Young is a design student. She wasn’t alive sixty years ago, but she has the world’s information, past and present – and projected, at her fingertips (literally as well as figuratively). As part of her course, she had to write a report on packaging trends and get it published.
PKN is keen to support next gen talent. So, I told Sally I’d read her report and after doing that, I decided that it deserved to be published.
Aside from the odd grammatical glitch (“…brands WHO? are now creating…” Sally!?), I think you’ll find that the ideas she has presented deserve to be read.
For example, did you know this?
“…For example (pic above) an olive oil has been encased in caramelised sugar, coated in a wax container which you crack to use; eventually the packaging disintegrates away from natural heat…”
Here is the report, Packaging Trends 2015 by Sally Young.
[Candide McDonald, contributing editor, PKN.]
