At Pack Expo this week, Zip-Pak will present its most recent line of closure advancements that feature performance characteristics which appeal to a consumer’s sense of sound, sight, smell or touch.
“Today’s consumers are mobilised, highly engaged multi-taskers, surrounded by multi-sensory experiences,” says Carrie Strieter, director, Strategic Marketing & Innovation for Zip-Pak.
“For instance, observe their interactions with mobile devices and you see how essential 'fingertip touch points' have become in their daily lives. These behavioral habits have directly influenced the development of our current family of closure innovations, Sensory Feedback Fasteners.”
The Zip-Pak array of advanced solutions on display at Pack Expo 2015 represents exciting and unique flexible package characteristics that precisely align with rapidly growing consumer trends. They’re the result of leading-edge ingenuity and progressive collaborations with valued supply chain partners, resulting in advantages for both brand owners and consumers alike.
“While some may suggest we’re trendsetters,” Strieter comments, “We view ourselves as imaginative and skilled interpreters of consumer behavior when it comes to packaging, always in step with and supportive of both emerging and established trends.”
Following the successful debut of Sensus to its line of Sensory Feedback Fasteners, Zip-Pak has recently expanded its closure line to include four different zipper profiles; each one incorporates the high-performance sealing feature that provides both audial and tactile feedback to assure the consumer that their package has been firmly sealed. Sensus made a successful commercial debut in Europe, first with the Entremont brand of shredded cheese, and most recently with Sayon Paneton.
Fragrance-Zip is designed to emit a customised aroma upon initial and subsequent openings of a flexible resealable package. The scent is embedded in the reclosure during the manufacturing process. Through a close partnership with several fragrance companies, Zip-Pak has the ability to duplicate virtually any desired aroma, enabling a package to replicate the scent whenever opened. This versatile fragrance technology may be incorporated into a number of packaging styles.
Vector delivers a vivid tactile response, assuring consumers of proper performance upon opening, closing, and storage of a flexible packaged product. A self-mating resealable closure, Vector represents a distinctive, easy-to-use alternative to traditional zipper profiles thanks to a matrix pattern that offers superior air-seal capabilities and is easier to align.
On-the-go solutions
The ergonomically designed Slider Select enables consumers of any age to reliably open and close a flexible package. Its leak-resistant profile delivers improved processing and manufacturing efficiencies. Slider Select’s advantages include high inside-burst strength; a slider that glides effortlessly; and reduced mass of both zipper and slider.
The ZIP360 resealable pouch creates a wider opening for convenient product access, enabling consumers to easily reach package contents. The reclosure is designed to close on itself with no end termination for full perimeter resealability. ZIP360 substantially reduces the amount of materials needed to manufacture when compared to more traditional packaging formats.
Pour & Lok is a resealable packaging solution that combines easy opening with pour spout functionality. A press-to-close, foldable zipper is pre-applied to film in the side gusset, creating a partial opening that forms the package’s easy-to-use resealable spout. A growing number of snack food brands marketed in flexible pouches are adopting this feature to appeal to on-the-go consumers.
Sustainable advantages
PresSURE-Lok (main image) is a revolutionary solution for controlled dispensing of liquids like shampoos, personal care products, detergents, energy products, even beverages and condiments. This package's Controlled-Chamber Technology delivers a unique, all-in-one solution that combines a flexible pouch with a flexible and self-contained resealing closure, eliminating the need for a separate dispensing component. PresSURE-Lok is an eco-smart solution to the ongoing trend from rigid to flexible packaging, serving as a more sustainable and cost-efficient alternative to blow-molded bottles.
Zipbox is the unique hybrid packaging format that combines the consumer-preferred attributes of flexible and rigid packaging into a novel combination of materials that is both value adding and user-intuitive. Zipbox provides an ideal solution to the long-standing consumer need for easily resealing a carton and maintaining product freshness after opening. The format offers substantial production efficiencies and uses significantly less material when compared to traditional bag-in-box format since no inner liner is required.
