The Programme for the Endorsement of Forest Certification (PEFC) has released a new video, ‘Forests Matter’, to promote the values and benefits of responsibly-sourced forest products.
In the video, PEFC underlines the fact that it promotes sustainable forest management practices, based on a local stakeholder approach, and uses independent third-party certification and accreditation.
PEFC’s first global consumer survey clearly demonstrated that there is growing demand for more environmental information to be displayed on packaging to help consumers make informed choices. 54 per cent of consumers said that they trusted environmental labels that are displayed on their packaging.
It also demonstrated that consumers want companies to label with more than 80 per cent of respondents wanting to see companies sourcing certified material from sustainably managed forests to use a certification label on product.
PEFC, as the world’s leading forest certification system, has certified more than 260 million hectares of forests to PEFC’s internationally recognised Sustainability Benchmarks, supplying more than 16,000 Chain of Custody certified companies with responsibly sourced timber and wood products, such as those used in producing fibre-based paper products such as packaging.
The new PEFC outreach video can be viewed below:
