Close×

The Active and Intelligent Packaging Industry Association (AIPIA) has signed an agreement to allow for the adoption of Near Field Communication (NFC) in packaging and wireless charging.

The AIPIA has joined forces with The NFC Forum by signing a liaison agreement in order to promote, educate, and increase interest in and the use of NFC.

The forum has also inked a similar agreement with the Wireless Power Consortium (WPC).

NFC Forum executive director Paula Hunter says the liaison relationships are focused on "unleashing innovations and removing barriers to interoperability for industry and consumers".

"[We want businesses and people everywhere to take advantage of NFC technology," she says.

“The AIPIA is delighted to be working with the NFC Forum to increase the understanding and adoption of Near Field Communication technology in the packaging sector.

"This is already a key component of many smart or intelligent packs."

"By setting up this liaison agreement there will be a better flow of information, which we feel sure will increase the number of NFC-enabled packs in the marketplace, as well as ensuring the correct standards and protocols are observed,” Eef de Ferrante, executive director of AIPIA, says.

Early applications of NFC technology in smart packaging include time-temperature monitors and smartphone-enabled interactive labels and tags.

This story was sourced from the Active & Intelligent Packaging Industry Association. To learn more: www.aipia.info

Food & Drink Business

Global transport management tech company, Microlise, says new customer wins, expanding operations, and increasing demand for connected fleet solutions in logistics and transport have driven strong year-on-year growth for the business.

Market research company, T Garage, has gathered a database that includes more than 6000 consumer reviews for natural beverages. Partner and director of Strategy, Jed Simpfendorfer, and research director, Amanda Leigh-Jones, share their findings on what consumers want from natural beverages.

Cargill says investments to reduce carbon emissions, eliminate waste, and boost efficiency stretching from West Africa to Europe have transformed its global cocoa supply chain. The upgrades span renewable energy, circular logistics, and smart infrastructure.