McDonalds has tapped into millennials' love of Snapchat by printing a unique 'snapcode' on its cups.
The codes unlock a suite of Geofilters, and the most creative snaps sent to the fast food chain will be featured on its daily 'Story' online.
The Geofilters and Lenses will form part of its summer campaign, according to AdNews.
"Snapchat is all about getting creative and expressing yourself, so we decided to have some fun with our new cups," digital director Mark Wheeler said.
"They let Snapchat users visiting McDonald's access a custom filter or play with an animated lens right on our cups."
Maccas was the first advertiser in Australia to advertise on Snapchat, creating a Geofilter that turned users' faces into a burger and chips.
