• Jules Lund, Founder of TRIBE Group
    Jules Lund, Founder of TRIBE Group
  • Tribe
    Tribe
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Marketers across the globe are buckling under the pressure to produce endless amounts of branded content, for both their owned social channels and social advertising campaigns.

Yet their consumers have now become specialist content creators, who not only love their brand, but now have a camera in their pocket capable of 'printing' on the world’s largest billboard.

Join TRIBE founder Jules Lund at the Food & Drink Business + PKN Breaking Boundaries LIVE industry conference on 4 August in Sydney as he reveals the next big marketing trend and how small and large brands are already unlocking premium user-generated content at unprecedented scale with unparalleled speed and at a fraction of the cost of traditional marketing.

 

Tribe1

 

TRIBE is a self-serve marketplace connecting social media content creators with leading brands to create powerful 1:1 campaigns that engage audiences difficult to reach.

 

Since launching in 2015, the tech platform has connected 2600+ creators with 250+ small, medium and large businesses.

 

Buy your tickets to LIVE here (Early bird offer expires June 30)

Food & Drink Business

Bega Group has allegedly joined forces with global dairy giant FrieslandCampina in its bid to acquire Fonterra Co-operative Group’s Mainland business. There are two other players in the ring for Mainland – Japanese food company Meiji Holdings Co and French dairy giant Lactalis.

Personalised food, sustainability, alternative protein sources, and the growing influence of private labels are major themes for the food and beverage sector. A recent webinar hosted by Anuga and its knowledge partner, Innova Market Insights, identified key trends currently at play and emerging.

Top Shelf International is launching a $10 million capital raise to fund business restructuring, operational expenditure, and working capital as it finalises a third-party distribution deal with Amber Beverage Australia.