Kimberly-Clark brings nappy packs home

Snugglers nappies have returned to supermarket shelves with a new price tag and packaging.

The striking red pack design reflects Kimberly-Clark Australia's exclusive partnershp with Woolworths and refers to the brand's recent Canstar Blue Award win for the Snugglers value range.

The nappies are now sold at a 'special price' of $5 for the small size pack and $12 for the Crawler through to Junior packs.

“Consumers are consistently looking for new and innovative products which offer great value; retailers are looking for differentiation and competitive products on-shelf; and as a consumer brand we’re looking to provide innovative, best-value products for both our customers and consumers,” Catherine Jackson, senior brand manager of baby care at Kimberly-Clark Australia, said.

“We work closely with our customers to explore opportunities that help drive a competitive offering and differentiation.”

Snugglers nappies were previously manufactured in Singapore, but Kimberly-Clark recently brought production back to Australia, in Ingleburn, Sydney.

Snugglers nappies will also continue to be sold in jumbo packs at Big W, IGA and various pharmacies.