Close×

Packdesign ID calls itself a holistic package design company. Its focus, the founders state, is to plan the best possible packaging for each product that considers the manufacturer’s business and marketing objectives and material, form, outward appearance and functionality.

“Mere graphic design does not sufficiently differentiate a brand or a product from their competitors any more,” said Maija Olkkonen-Seppo, managing director of Packdesign ID.

“Quite often, the actual products are generic by nature and brand messages are similar to each other (reliable, safe, domestic, delicious, etc.). Today, competitive advantages are sought in package design, and the package is seen in an increasingly holistic way as part of brand building and as a marketing tool, taking all its aspects into consideration. Also more often than before, the consumer values and demands good usability.”

And so, when asked to redesign Atria’s cold cut packaging, Packdesign ID, focused on making it easier to open and reclose.

The new design includes large grip tabs on the top and bottom parts of the package placed next to, rather than on top of each other.  The package also closes securely and keeps the cold cuts fresh.

Food & Drink Business

Australian companies are among the thousands of exhibitors that have chosen the global food innovation show SIAL Paris as the launchpad to introduce innovative new product lines.

New products have been rolling off the production line in recent weeks to commemorate the royal visit by Price Harry and Meghan Markle.

The a2 Milk Company has a new deep-pocketed rival in the formula aisle it currently dominates.