For our March-April issue, we partnered with HP, Currie Group and Blue Star Print to produce 4500 different versions of the front cover, with three variable areas on the cover itself: the design on the can, the PKN masthead, and the version number on the top right of the page.
You can find out more about it in this video from Mark Stevens, head of digital at Blue Star Print Group, Stephen Wong, creative executive at Yaffa Media (who designed the seed file and the cover art), and Jason Beckley, segment manager of Labels & Packaging at HP.
