Tetra Pak is eyeing off the seniors market with a launch of a consumer study which highlights the needs of the elderly.
According to the packaging company, people aged 60 and over are the fastest growing consumer group in the world.
“Seniors spend 20 per cent of their income on food and beverages, have more disposable income than previous generations, and are poised to become one of the most important consumer groups over the next decade with a total spending power of US$10 trillion by 2020,” Libby Costin, VP Global Marketing at Tetra Pak, said.
“This creates a huge opportunity for manufacturers to respond to their needs.”
The report is the latest edition of Tetra Pak’s annual Consumer Generations Whitepaper series, which analyses consumers by their age, needs, and spending habits.
