Convenience is king, and products which make life easier, whether in a humorous or serious way, are grabbing attention this month.
The comical campaign by Simplot to promote its iconic Chiko Roll ‘Handy Holder’ grabbed attention last month due to the semi-hands free eating experience it offers.
The bottom of the plastic hand can be rested in a car cup holder and used to support a Chiko Roll while driving.
Also making waves was a high-tech pepper cracker that shuts down electronic devices at the dinner table.
It featured in a viral Dolmio campaign, and 3500 of the grinders will soon roll off the production line as part of a national on-pack giveaway.
Mars developed custom software and bespoke hardware to house the Wi-Fi-disabling technology within a functioning pepper grinder.
Innovation in packaging also extended to a lift-and-drain basket for a new range of pickled vegetables.
The polypropylene basket can be lifted from the liquid to allow easy product access and will offer a functional point of difference in a crowded category.
Easy dispensing was also the focus of a new kitchen-friendly bottle for Tabasco sauces recently.
