• EVRYTHNG provides digital identities to consumer products via unique and intelligent software identities in the cloud.
    EVRYTHNG provides digital identities to consumer products via unique and intelligent software identities in the cloud.
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An Internet of Things (IoT) 'smart products platform' has announced an integration of GS1 Standards that will enable consumer goods brands to use GS1 identifiers to web-enable their products.

The platform, named EVRYTHNG, will integrate its Active Digital Identities (ADIs) with GS1 Standards so that these brands can drive new digital applications across the product lifecycle.

It is claimed to the world’s first-ever implementation of GS1 semantics in an IoT framework.

EVRYTHNG’s ADIs now provide operational support for all GS1 identifiers and GS1 data sharing standards.

GS1 Standards are used globally to identify products, which is critical in enabling products to work with different systems and applications.

Maria Palazzolo, GS1 Australia’s executive director and CEO, told PKN she was pleased the partnership had created “the first practical link” between the IoT and the GS1 system.

“One of the foundational elements for the IoT to be truly successful is unique identification of 'things', which is something GS1 has provided the business community for over 40 years,” she said.

“This partnership means GS1 members who connect to the IoT through the EVRYTHNG platform are able to use the same identification standards as they do in their other trading relationships.

“We trust it's the beginning of future partnerships of this nature and look forward to working with local Australian companies to provide the same access to our members.”

EVRYTHNG provides digital identities to billions of consumer products via unique and intelligent software identities in the cloud.

Through partnerships with global packaging solution providers, EVRYTHNG is able to adhere digital identities to products as they’re manufactured.

Its integration of Active Digital Identities and GS1 Standards further strengthens its ability to bring speed, convenience, and scale to the digitisation of all physical products, building on existing standard identification methods.

Leveraging #BornDigital products, consumer goods brands can easily deploy digital applications across the product lifecycle – such as supply chain traceability, quality control, direct-to-consumer experiences for product information, e-commerce and CRM, and sustainability.

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