The trend towards dressing sparkling wines up in shrinksleeves has continued with the latest colourful offering from Yellowglen.
The wine company has launched a limited edition Rainbow Celebration Pack of its Yellow Brut Cuvée in time for an array of gay pride events, including the Mardi Gras in Sydney this weekend.
Featuring the colours of the LGBTI pride flag, the sparkling wine reflects Australia's fun-loving style, according to creative director Samantha Wills.
“This limited edition product is a celebration of equality and inclusion,” she said.
The shrinksleeves were printed by CCL Industries and applied by Accent Wine Packaging.
