Dairy brand serves up smooth, silky pack

Rigid plastic packaging manufacturer RPC Superfos has designed a new concept for a range of yoghurts from Danish food company Løgismose.

Designed for breakfast consumers on-the-go, the pack is made for the low-fat organic skyr, a yoghurt product rich in protein and based on an Icelandic dairy tradition.

Injection moulded in polypropylene, the EasySnacking packaging solution features attractive smooth lines and gives a soft impression, similar to the texture of the product. The spoon is in one piece, integrated in the lid and placed under a self-adhesive peel-off label.

Løgismose CEO Steen Olsen explains the role of the new pack in the success of the product:

“If you put yourself in the shoes of the customer that buys a cold dairy product to eat straight from the pack, then you'll quickly come up with some demands for the packaging,” he said.

“It must be very easy to open to avoid any spills when the lid comes off, and there must be a spoon in the pack which is hassle-free to grab and which feels good to hold and eat from. With the packaging solution EasySnacking, all our requirements have been met, and it looks stylish too.”

The yoghurt is available in three different flavours – pear, quince and vanilla; mango, passionfruit and ginger; and blackcurrant and beetroot.