• The packs were designed to encourage consumers to sample Coopers’ Premium craft beers.
    The packs were designed to encourage consumers to sample Coopers’ Premium craft beers.
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Coopers Brewery has launched a mixed six-pack celebrating its foray into premium craft beers.

The Thomas Cooper’s Selection includes two bottles of Coopers Celebration Ale, two bottles of Coopers Artisan Reserve, and two bottles of the recently released Coopers Extra Strong Vintage Ale 2015.

Coopers' Cam Pearce said the packs were designed to encourage sampling of its recent premium craft beer releases.

“Celebration Ale was launched in 2012 to celebrate Coopers’ 150th anniversary and was the first product in the Thomas Cooper’s Selection,” he said.

“We released a companion beer – Coopers Artisan Reserve – in 2013. It's an unpasteurised Pilsner-style lager.

“The third beer in the six pack is Coopers Extra Strong Vintage Ale, which has only just been released and is widely sought by beer lovers.”

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