Coopers Brewery has released a series of DIY beer extracts with new multi-language information and nutritional panels on the labelling.
The revamped labels will apply to the company's Original and International DIY Beer extracts, as well as the new series of premium quality brewing extracts which are being released under the Thomas Cooper label.
The range is designed to help DIY brewers mimic most popular styles of craft beer.
Coopers' brewing products marketing manager Scott Harris said the labelling for the three Coopers’ ranges had been changed to meet demands of overseas markets and give them a familiar “Coopers” feel.
“Overseas markets now demand nutrition panels, and the old labelling was also due for a refresh,” he said.
Harris said craft beer was the fastest-growing sector of the beer market worldwide, and DIY brewers were increasingly looking to make craft styles of beer at home.
“This particularly applies to enthusiasts who've progressed from making basic brews to more intricate beer styles,” he said.
“The Thomas Cooper range comprises pure malted barley extracts, each with its own specifically matched yeast blend. They are designed to be used with additional brewing adjuncts to replicate the bolder characters and flavours associated with craft beers.
“A good example of this is the Brew A IPA, which has a significant level of both bittering and aromatic hops matched with west coast style yeast which when made as directed will give a higher alcohol by volume (ABV) level, extra hoppy IPA typical of the north west USA craft breweries.
“The range is designed to encourage experimentation by experienced DIY brewers who want to further develop the brews into their own unique craft beer styles.”
The new Thomas Cooper range includes an Amber Ale, US American Pale Ale and US Indian Pale Ale (IPA).
The labelling for the beer extracts range has been changed to meet the demands of overseas markets.
