• Craig Simon, Anna Falkiner, Clint Hendry, and Brian Redpath collaborated on the coffee cup project.
    Craig Simon, Anna Falkiner, Clint Hendry, and Brian Redpath collaborated on the coffee cup project.
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A cup designed to serve a consistent coffee taste and strength in every size has won an award for best new product.

Detpak’s new Precision Series of hot cups are an Australian innovation, and took out the ‘Best New Product – Coffee Accessory’ Award at the Specialty Coffee Association Expo in Seattle.

The range also had local recognition in the People’s Choice Award, and came second in the Judges Choice of the Product Innovation Awards at the Melbourne International Coffee Expo in March.

The cup range was designed in collaboration with Craig Simon, three-time and current Australian Barista Champion, who said the cups provided a solution for one of baristas’ longest-standing challenges.

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“The new Precision Series helps us serve a consistent coffee taste and strength in every size,” Simon said.

“Coffee lovers no longer have to compromise on taste when they take away their daily cup.”

The cups provide an accurate metric measure of volume, available in 160ml, 200ml, 240ml and 320ml, aligning with commonly used ceramics in most specialty cafes.

Also involved in the collaboration was Veneziano Coffee Roasters, Genovese Coffee, Tim Adams Specialty Coffee, and Pilgrim Coffee.

Detpak’s design and innovation manager Andrew Good said initial testing revealed that current takeaway cups do not match what a customer would get if they bought their coffee to have in a cafe.

“Each cup in our new range is of a volume that promotes the ultimate in coffee taste and experience by allowing for the perfect ratio of coffee to milk,” Good said.

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