• The Share a Coke campaign now includes a musical element.
    The Share a Coke campaign now includes a musical element.
Close×

Coca-Cola has printed the lyrics of 70 popular songs on its cans and bottles in a bid to connect with a wider audience.

In the next phase of its Share a Coke campaign in the US, names will be replaced with lyrics from a range of popular artists, as well as iconic jingles.

The new look will apply to Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life, and the campaign has been rebranded to Share a Coke and a Song.

Songs include Queen classics 'We Are the Champions' and Elvis Presley's 'Always on My Mind', through to Coke jingles such as 'Just for the taste of it'.

The campaign will feature TV commercials and social media, and is part of Coke's new 'one brand' global marketing strategy announced earlier this year.

It is yet to be announced whether or not the song-on-a-can concept will be rolled out in Australia.

Food & Drink Business

Presenting Diageo’s Q3FY25 results, CEO Debra Crew, outlined the company’s plan to reduce debt and mitigate the impact of US tariffs, which alone are expected to cost the alcohol company around $233 million (US$150 million) per year.

Alvia Asset Partners has taken a majority stake in Australia’s largest ice cream cone producer, Altimate Foods, investing alongside the company’s founders, the Rizzo family.

Entries are now open for the 2025 South Australian Premier’s Food and Beverage Industry Awards, this year with a renewed focus on sustainability, advanced manufacturing, and robust business systems.