• The Share a Coke campaign now includes a musical element.
    The Share a Coke campaign now includes a musical element.
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Coca-Cola has printed the lyrics of 70 popular songs on its cans and bottles in a bid to connect with a wider audience.

In the next phase of its Share a Coke campaign in the US, names will be replaced with lyrics from a range of popular artists, as well as iconic jingles.

The new look will apply to Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life, and the campaign has been rebranded to Share a Coke and a Song.

Songs include Queen classics 'We Are the Champions' and Elvis Presley's 'Always on My Mind', through to Coke jingles such as 'Just for the taste of it'.

The campaign will feature TV commercials and social media, and is part of Coke's new 'one brand' global marketing strategy announced earlier this year.

It is yet to be announced whether or not the song-on-a-can concept will be rolled out in Australia.

Food & Drink Business

As the Australian functional beverage market continues to grow, emerging companies are still finding places to slot in. Alcohol recovery drink, Dodge, hit stores in mid-2022, and has taken off across the Asia-Pacific region with its science-backed formula and striking branding. Food & Drink Business spoke with co-founder, Braeden Leahy, about the product and plans for the future.

The former deputy chief of staff to the federal communications minister, Amanda Watson, has been appointed CEO of the Brewers Association of Australia (BAA).  Watson starts in the role on 14 July and replaces John Preston, who had been in the role for five years.

The Victorian government has invested $160,000 to support the sustainability and profitability of the state’s wine industry, matched by $240,000 from Wine Australia. The funds will help Wine Victoria to provide the wine industry with the knowledge, tools and resources needed to improve practices and outcomes.