Coca-Cola is believed to have plans to radically increase the amount of recycled plastic in its bottles following pressures from environmentalists.
The Guardian has reported that the drinks brand will increase its target for recycled plastic in its bottles and its support for recycling.
Coca-Cola’s UK and Europe arm currently has a target to increase the amount of recycled plastic or RPET in its bottles to 40 per cent by 2020.
It has already performed a u-turn over bottle deposit schemes following pressure from Greenpeace, The Guardian said.
It is believed that one million plastic bottles are bought by consumers every minute – roughly 20,000 a second – and this number is expected to jump another 20 per cent by 2021.
The top six drinks companies in the world use a combined average of just 6.6% of recycled plastic (PET) in their products, according to Greenpeace.
Plastic drinking bottles could all be made out of 100 per cent recycled plastic, or RPET, but some drinks companies have rejected it in the past due to cosmetic reasons, according to The Guardian.