Supply chain solutions company CHEP painted some of its iconic blue pallets pink this week to raise awareness for breast and gynaecological cancers.
CHEP wanted to be part of National Breast Cancer Awareness month and support Woolworths in its corporate partnership with the Cancer Council.
A truckload of pink pallets was sent to the Woolworths Distribution Centre in Minchinbury on National Pink Ribbon Day this week for circulation into stores.
CHEP’s director of strategy and marketing Justin Frank said distributing the pink pallets helped raise awareness.
“Our pallets have always been blue, and to show our commitment to this cause we decided to do something different.”
Each year, as part of CHEP’s community program Helping Hand, CHEP makes monetary donations and supports employee volunteering and contributions.
