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Australian brands are tame on Valentine's Day in comparison to some of our global counterparts.

Burger King Israel, for example, has gone to the extent of offering a limited edition adults-only meal box.

The 'Valentine's Adult's Meal' packaging, which echoes its range of kids' meals, is only for those over 18 and includes two Whoppers, two boxes of French fries, two beers, and a feather duster, blindfold, or head massager.  

In a promotion, the chain said:

"Kids have got their ‘Kid’s Meal’ but what about grown-ups? Shouldn’t they have their own meal too? At least on Valentine’s?”

Mars has also celebrated the occasion, albeit in a less saucy way, by issuing this special edition Snickers bar for 14 February.

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Food & Drink Business

The former deputy chief of staff to the federal communications minister, Amanda Watson, has been appointed CEO of the Brewers Association of Australia (BAA).  Watson starts in the role on 14 July and replaces John Preston, who had been in the role for five years.

The Victorian government has invested $160,000 to support the sustainability and profitability of the state’s wine industry, matched by $240,000 from Wine Australia. The funds will help Wine Victoria to provide the wine industry with the knowledge, tools and resources needed to improve practices and outcomes.

Australian spirits producers had an outstanding showing at the 2025 International Wine and Spirits Competition (IWSC) in London, with top scoring producers including 30 Knots Spirits, Australian Distilling Co., Ester Distilling, Mt. Uncle Distillery, Nine Circles Distillery, and Turner Stillhouse.