Bulla Dairy Foods has announced new Country of Origin Labelling on its products a year in advance of government requirements.
Deputy Prime Minister and Minister for Agriculture and Water Resources Barnaby Joyce and the Member for Corangamite Sarah Henderson attended Bulla's factories in Colac, Victoria today to show their support for the dairy company's move.
Bulla has committed to 100 per cent compliance of its chilled products one year ahead of the mandatory deadline of 1 July 2018.
It is voluntarily implementing the same changes across its ice cream range, a non-priority food category in the CoOL reforms.The first ice cream product will be Bulla’s Creamy Classics Vanilla.
Bulla CEO Allan Hood said the company was committed to increased labelling reform for greater transparency for consumers.
“We believe it is un-Australian to import ice cream from China, Indonesia or Europe, or anywhere else for that matter and we believe labels should better inform consumers as to the Country of Origin of the products they buy and the choices they make,” he said.
Bulla has invested more than $40 million into innovation, production and manufacturing facilities in regional Victoria’s Colac over the last 12 years.
The company’s long-standing relationship with local dairy farmers group Australian Dairy Farmers Co-operative (ADFC) has supported considerable growth over the last few years.
