Pentawards Concept is an awards competition for the creative thinker. Its website describes the enthusiasm backing these awards, “At Pentawards, we believe that creative ideas move the world; but also that packaging must be constantly reinvented and provide intelligent solutions in order to improve our life and to show more respect for our planet.
We are aware that all kinds of ideas are born every year, but most of them remain confidential and do not benefit humanity.”
Pentawards Concept applauds ideas that lead with quality, pertinence, innovation and creativity – the ones that so often fall by the wayside during the culling process between brain spark and product on shelf.
These awards are open to professional designers, students, freelancers or people in a company. They don't ask for prototypes – just submit graphical images of your packaging concepts. Your ideas do not need to be feasible because of the current state of technology. These awards are as free-spirited in their entry requirements as the designs they will applaud.
Last year, Russian design studio, Istratova, won the Gold Pentawards Concept in Beverages, for a strikingly left of centre pouch pack for a range of vegetable and fruit purees called Kiss.
Pentawards Concept runs in parallel with Pentawards Classic, the awards for packaging that is already on the market. Concept is open to designers, design agencies, producers and brand owners. Most importantly, though, it is open to students who want to show the world new ways of thinking about packaging and inventions that have not yet been marketed.
Enter online using the form here before 21 February 2014.
Or find out more first. And check out the kind of work that has won before you here, and below.
