Avery Dennison’s wash-off label is one of several innovations celebrated for its sustainability status as the labelling and packaging materials company releases its 2015 report.
Avery Dennison claims the Fasson Wash-off labels help brand owners reduce the environmental impact of their products by maximising recycling opportunities. The labels have a duo-layer construction and detach easily from glass via heated, fresh water baths, resulting in a clean bottle for the recycling process.
Other developments include its partnership with L'Oreal to reduce the environmental impact of its labels, and its CleanFlake labels, which separate more easily from plastic, again making recycling easier.
On a larger scale, the report also states that company will cut absolute emissions by at least 26 per cent by 2025, and has plans to reduce its absolute greenhouse gas emissions by at least three per cent every year until 2025.
“Cutting emissions while still growing as a company is the defining business challenge of the 21st century,” said Avery Dennison chairman and chief executive officer Dean Scarborough.
“At the very least, it’s a matter of risk mitigation. Climate change threatens our business, our supply chain and the communities where we live and work.”
The company plans to fulfil its goal by using The 3% Solution developed by World Wildlife Fund and Carbon Disclosure Project as the basis of its approach.
Between 2010 and 2015, Avery Dennison cut its emissions indexed to net sales by 15 per cent based on a 2005 baseline. The company achieved the reduction mainly by identifying ways to use energy more efficiently.
“We’re exploring every option, including renewable energy sources and fuel switching,” said Scarborough, who will discuss climate change with other global business leaders at a gathering coinciding with the United Nations’ COP21 climate talks in Paris this December.
In addition to its new emissions target, Avery Dennison announced additional goals in its sustainability report:
- Developing a paper supply with origins that are 100 percent certified as sustainable, with at least 70 percent bearing certification by the Forest Stewardship Council, the gold standard in sustainable forestry;
- Reducing landfill waste by 95 per cent and reducing waste from the company’s label products by 70 per cent;
- Minimising environmental impacts by ensuring that 70 percent of purchased film and chemicals conform to, or enable end products to conform to, Avery Dennison’s environmental and social guiding principles;
- Using innovation in sustainability to grow revenues from sustainability driven products and services; and
- Continuing to cultivate a diverse, engaged, safe, productive and healthy workforce.
The company reported that it is on track to meet or exceed all of its original sustainability goals, set in 2010.
Find the sustainability report here.
