Australian Made Campaign chief executive Ian Harrison will exit his role in July after 14 years at the helm.
A large part of Harrison's role has been promoting the nation’s iconic green-and-gold Australian Made, Australian Grown logo as a well-known and trusted symbol by consumers looking to buy genuine Aussie products.
“It’s been an honour to have been able to lead the Australian Made Campaign and I am thankful to the board for giving me that opportunity,” Harrison said.
“Although stepping down as chief executive, I will of course remain an advocate for the AMAG logo, and I look forward to seeing it continue its great progress in the future,” he said.
During his tenure, the number of businesses registered to use the symbol has grown by 350 per cent to 2700, and it can now be found on more than 20,000 products sold in Australia and around the world. This will increase significantly with its formal inclusion in the federal government’s new country of origin labelling scheme for foods sold in Australia, which becomes mandatory as of 1 July.
