Australian Made has partnered with Trust Codes in a move which seeks to protect the authenticity of local products.
Trust Codes will help in protecting the integrity and safety of Australian Made licensees with the use of cloud platform technology.
Its solution is designed to help combat counterfeiting, minimise brand damage, and reduce consumer risk, and is now available for more than 2700 Australian Made licensees and more than 20,000 individual products.
Australian Made has been behind the green-and-gold kangaroo trademark for more than 30 years, and Australian Made Campaign CEO Ian Harrison says combining the Australian Made logo with Trust Codes will help ensure product and brand integrity.
“Authenticity and quality are top of mind for consumers in Asia, so it is important that Australian producers adopt technology that will provide that assurance,” Harrison says.
When a Trust Code is scanned, cloud-based algorithms can instantly assure the customer if the product is authentic or alert the brand owner if something is amiss.
The owner can then act against copies or fake products and protect their reputation.
