The Australian Made Campaign chief executive Ian Harrison will soon be replaced by Ben Lazzaro.
The Australian Made Campaign Ltd (AMCL) is responsible for promoting and administering the green-and-gold Australian Made, Australian Grown (AMAG) logo, and Lazzaro will continue to take up the mantle from next month.
Lazzaro joined AMCL in 2011 as marketing and communications manager and in 2016 took on the role of deputy chief executive.
According to chairman Glenn Cooper, the AMCL board has had a succession plan in place for some time.
Lazzaro said he’s looking forward to his new role.
“It’s a real honour to be given the opportunity to lead this organisation and I thank the board for that,” he said.
“While enormous progress has been made, there is opportunity for the Australian Made team to further strengthen this Australian icon, here and overseas.”
Lazzaro acknowledged the leadership of Ian Harrison in establishing the Australian Made logo as Australia’s global product symbol.
“The logo has become one of the most powerful sales and marketing assets for businesses that make and grow products locally,” he said.
“The challenge ahead is to build on this success, evolve the Australian Made offering and continue to deliver value to Australian manufacturers and growers, as well as consumers the world over.”