Aussie cream brand dons its bunny ears

Bulla Dairy Foods has launched its thickened cream in limited edition Easter packaging.

The brand taps into seasonal occasions where possible, and the bottle labels, designed by Bulla's in-house production agency Wellcom and printed by label supplier Abaris, reflect the fun and festivity of Easter.

“Having a themed label is a great way for consumers to bring their cream out and onto the share table, and add to the engagement around this seasonal activity,” said a spokesperson for Bulla.

“Without being too over the top, we managed to incorporate some bunny ears and a fluffy tail around the logo, as well as a few colourful Easter eggs and another little bunny.

“It’s subtle, but relevant and cute.”

Bulla was careful not to allow the packaging to deviate too much from the current label, to ensure familiarity.

The design partnership also led to a long-term arrangement for the brand.

“When we decided to work with Wellcom, we took a leap of faith to bring two of their designers in-house to work across the Bulla lines on a permanent basis,” the spokesperson said.

“Since then, we haven’t looked back.

“It’s been a great decision by the business and we're really happy with the work they do for us across cream, ice-cream and spreadable cheese.

“Watch this space for more seasonal labels in the future.”