Coca-Cola is doing its utmost to improve its standing. One initiative is the 100 year anniversary of the Coca-Cola contour bottle, which is taking on many forms over the year, including a collection of videos that celebrate the bottle.
Ardagh Group has also been asked to manufacture a very special limited edition 250ml aluminium bottle. The company that manufactures close to 35 billion containers every year will create high definition, high resolution printing, with a series of designs on aluminium bottles for Coca-Cola.
The new bottles have been manufactured in the company's specialist plant in Beaurepaire, France. Germany has created the ten individual designs, each of which depicts a decade of Coca-Cola advertising campaigns.
The original contour shape was designed by the Root Glass Company of Terre Haute, Indiana in a competition and was enthusiastically approved by Coca Cola in 1915. Since the first aluminium contour bottle, called the M5 (Magnificent 5), was introduced in 2006, Ardagh has produced a succession of limited edition bottles, celebrating famous sporting occasions as well as another anniversary bottle to commemorate the 125th anniversary of the Coca-Cola Company.
“We have been associated with some memorable limited edition Coca-Cola bottles over the past few years, and in wishing Coca Cola our very best wishes for this remarkable anniversary, we are very pleased that we were able to join forces in manufacturing this very special edition aluminium bottle for the European and Asian markets,” stated Woep Möller, chief commercial officer at Ardagh Group’s metal division.
