API heats up its cold foil range

Brand enhancement company API has announced an addition to its cold foil range.

Called TA foil, it provides fine detail – down to a three-point font – and can cover large solid areas and achieve high-quality gloss effects for text and graphics. The foil is also designed to be over-printable, enabling packaging designers and printers to produce a range of metallic colours and effects including multi-colours and half-tones.

For many brands, cold foiling is the best solution for applying metallic finishes on labels or packaging as the process uses standard printing methods, making it a cost-effective and fast alternative to traditional hot foiling. Available in nine shades, TA foil is the result of three years' research and development by API.

API’s Richard Fowler says few designers are aware of recent advances in film and cold foil technology.

“Our new TA foil adds extra depth and quality to packaging and often the only limit now is someone’s imagination,” he says.

The product will launch at Labelexpo Europe in Brussels in September.